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"To prevent skin cancer and to offer everyone with dermatological problems freedom in the sun"
Jan Willem van der Sterre
Founder UV-Fashions and JUJA
Read our story

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Sun protective clothing from UV-Fashions

Welcome at UV-Fashions, Europe’s largest online shop for sun protective clothing and accessories for adults, kids, and babies. We offer a wide and deep range of UPF50+ UV protective clothing and swim wear together with other handy products that guard against harmful UV radiation. Whether you are looking for UV protective leisurewearUV swimwear or hats and caps with UV protection, at UV-Fashions you will find the right sun protection for your needs! UV-Fashions highly values quality, which is why we added only the best renowned brands for UV clothing to our collection. An assortment of well-known brands such as Snapper RockCabana lifeCoolibarPlayshoesLässigO’NeillProlimitBabiators, or Rigon Headwear is completed by promising new brands such as Beach & BanditsMolo and Ki ET LA. Take a look at our water shoessun hatsswimsuits, and sunglasses to discover the most beloved sun protective clothes and accessories that are available on the market for a fair price.

Why wear UV clothing?

  • It protects against sunburn, skin aging, and skin cancer
  • With UPF 50+ it blocks 98% of all UV rays
  • Normal beach wear only has a UPF of 15
  • UV swim wear is breathable and water resistant

Make it easy on yourself and order the highest quality and most fashionable sun protective clothing at our one-stop UV shop for the UK. Order today and receive quick delivery in the United Kingdom. Have fun shopping sun protective clothing at UV-Fashions!

Why choose UV clothing from UV-Fashions?

Our goal is to make sure that you and your children can enjoy the sun without worry. That is why we offer the highest quality UV protective clothing from the best brands. Our UV clothing never lets you down! In addition, we make the ordering process as easy as possible for you. If you order a product before 17:30 (Mon-Fri), it will be delivered the next day! Post-payment via AfterPay is also possible. Not satisfied? Then you can easily exchange or return. Do you have any questions? Our office in Schiedam is open Monday to Friday from 8:30-17:00. Here we also have a showroom where you can try on and buy our products by appointment. Read more about UV-Fashions and the personal mission of our owner Jan Willem van der Sterre, who lost his father to skin cancer and decided to do something against this skin condition and therefore founded UV-Fashions in 2011.

UV-Fashions introduces the Australian method

Jan Willem van der Sterre introduced the Australian method to the Netherlands 10 years ago. What is the Australian method, you might now think? Australia is light years ahead of the Netherlands and Europe when it comes to safe and responsible sunbathing. In Australia, the sun shines often and intensely. In the Netherlands, a sun power of seven to eight is already considered 'high'. How different is it in Australia? There, sunshine strengths of fourteen or fifteen are regularly recorded. This high sun intensity is (logically) associated with a high UV content. This fact ensures that the number of people affected by melanoma (skin cancer) is also high. Of course, the combination of high sunlight and light skin also plays a role. The 'Australian' is in many cases descended from the British, and often has a light skin with little pigment. Australians also use a sunbed relatively often and, thanks to the warm and sunny conditions, live much more outdoors than here in the Netherlands or Europe.

First put on UV clothing, then apply sunscreen

The high strength of the sun, the number of people with melanomas, and their light skin have led to the development over the years of an "ideal way" to protect oneself against the sun and the harmful effects of UV rays: the Australian method. In short, the Australian method boils down to this: Make sure you cover as much of your body as possible with UV-protective (swim) clothing. This can range from a UV sun hat to a UV glove and from a UV shirt to UV protective trousers. It is not always possible to cover your whole body with UV clothing. In addition to wearing UV clothing, applying sunscreen to uncovered parts of the body (e.g., neck, hands, lower legs, feet) is a necessary addition. Apply sunscreen to uncovered body parts at least every two hours with at least SPF 30, but preferably SPF 50. In short: Wear UV-protective clothing, and apply sunscreen with the highest SPF possible to the parts of your body that are not covered, at least every two hours.

Why wear UV clothing?

  • Protects against skin ageing, sunburn and skin diseases
  • Blocks 97.5% of UV rays
  • Protects with factor 50+ (normal beachwear factor 15)
  • UV swimwear is fully breathable and waterproof

Exposure to UVA is responsible for skin ageing, whereas UVB causes sunburn. Unlike many sunscreens, UV clothing protects against both UVA and UVB rays. The optimal way of protection is to combine the best of both worlds. UV clothing is the basis, sun protection for the uncovered parts of the body is the supplement. The KWF Cancer Fund, the Skin Fund, the Dutch Dermatological Society, the Melanoma Foundation, Nivea, Eucerin and Vision all endorse this message. In this way, we are all communicating and advising one and the same position. When the skin burns at a young age, it increases the risk of developing skin cancer later in life. By wearing UV clothing and UV swimming costumes, you reduce the risk of you or your children coming into contact with this serious skin disease. Want to learn more about UV clothing and how it works? Check out our page What is UV clothing?

[Update!] Protectstore.co.uk for rain wear and winter clothing

In addition to UV-Fashions, we have recently launched Protectstore! Protectstore is in all respects complementary to UV-Fashions. At Protectstore, you will find an extensive, specialist range of rainwear and winter clothing for children and adults. Ideal for the changeable and sometimes rainy climate, and if you like to go on winter sports trips. In addition to clothing that will keep you dry and warm in the wettest or coldest conditions such as rain suits, rain trousers, winter jackets, or rain and winter boots, Protectstore also carries all kinds of winter and autumn accessories for girls, boys, babies, women, and men. Examples include hats, gloves, umbrellas, or scarves. A selection of the brands that Protectstore has included in its range:

UV-Fashions & Protectstore got you covered!

UV-Fashions has a wide range of UV-protective clothing and accessories that protect children and adults against the harmful effects of UV radiation. UV-Fashions is always there for you, especially when the sun is shining. So, on the beach, in the sea, in the garden, on the golf course, by the pool, on a sunny terrace or at a summer festival. By launching Protectstore, we are able to protect our UV-Fashions customers against the sun and UV radiation, cold, snow, rain and wind, all year round and in all weather conditions. UV-Fashions & Protectstore have got you covered!

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